Whether you’re blanketing the neighborhood with promotions, creating counter cards for partner businesses or getting creative with spiffs, take-home promos or recital reminders, the humble post card is a budget-savvy friend. You can hit the internet and fall down the search rabbit hole (hey, sometimes we all need to be Alice for a while) but…
Read MoreBlack Book of Resources
How To Learn Everything You Need To Know About Customers In Your Zip Code In 5 Minutes
Zip codes, those humble 5 digits that help get mail to your front door can also unlock a treasure box of data about the people who live there. We’re going to show you how, and it’s going to blow your mind. You’ve likely heard the term demographics – data points like age, sex, race, and…
Read MoreHow To Reach Every Home Near Your Dance Studio For 18¢ each
I am the #1 cheerleader for digital marketing, but sometimes your best marketing weapon is old school direct mail. Trouble is, direct mail can be expensive, especially for a small business. This tool changes that completely! The USPS has this little known service called Every Door that will deliver your marketing piece to every door…
Read MoreBlack Book: Getting T-Shirts Printed
14,000 and counting. That’s how many t-shirts we’ve printed for dance studios over the last few years and we’ve experienced the joys and crisis of t-shirt printing across a lot of vendors. Here are a few top picks from our little black book.
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