Marketing Ideas for Dance Studios
Whether you’re blanketing the neighborhood with promotions, creating counter cards for partner businesses or getting creative with spiffs, take-home promos or recital reminders, the humble post card is a budget-savvy friend. You can hit the internet and fall down the search rabbit hole (hey, sometimes we all need to be Alice for a while) but…
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Zip codes, those humble 5 digits that help get mail to your front door can also unlock a treasure box of data about the people who live there. We’re going to show you how, and it’s going to blow your mind. You’ve likely heard the term demographics – data points like age, sex, race, and…
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This May, inspire your studio in a whole new way by celebrating Victorious Women month across your social channels. This is a great way to highlight challenges and accomplishments of women from all ages, races, geographies and interests! Right about now you’re probably thinking “that sounds like a great idea, but I have no time…
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May 1 is often remembered as May Day, with long held traditions of May Day Baskets and May Poles, but did you know it’s also Lei Day? Equally flowery, but infinitely more fun to say! Where did Lei Day come from? Don Blanding, a writer and childhood friend of Joan Crawford, proposed a holiday be…
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You’re a dance studio owner, which means you’re a performer baby, so let’s turn that natural skill into some marketing power for your studio. Let’s start with the why: People prefer video: 82% of viewers prefer live video to social media posts, and 80% prefer live video to reading a blog. So why not give…
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Listen, I own a chisel, but that doesn’t mean I can carve David out of a hunk of marble. Same thing applies to Facebook. Practically every studio has a facebook page, but making it a work of art – that’s something entirely different! This simple, elegant and downright brilliant idea was spotted on the facebook…
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I am the #1 cheerleader for digital marketing, but sometimes your best marketing weapon is old school direct mail. Trouble is, direct mail can be expensive, especially for a small business. This tool changes that completely! The USPS has this little known service called Every Door that will deliver your marketing piece to every door…
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Geeky, sure. Essential, absolutely! Google Analytics works silently in the background of your website, tracking who did what, when, and where. Now I realize that you’re not likely the kind of person who curls up on the sofa at night practicing your html skills, so we’re going to keep this article focused on what you…
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So you think you can map? The process of getting your studio listed on Google Maps can be confusing and frustrating. The process wasn’t built for mere mortals, it was built ‘by nerds–for nerds’ (like me). Luckily, I am fluent in both nerd and human, so I’ve put together a little Recipe for Google Maps to guide…
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Summer time and the planning season has begun. We’re here to help again this year with volume 2 of our Social Media Marketing Planner. Get the most out of your precious planning months so you can spend more of your teaching months doing what you love.
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